Glossary of Terms

Website or webpage - A website or Web Site is a collection of files, graphics, media, content, databases and other information that can be viewed at a designated URL via a web browser.. This is also called the domain of the site. Example: (http://www.localmantra.com)


Search Engine - a tool used to search, locate and access websites on the Internet. Information may consist of web pages, images, videos and other types of files. The big 3 are Google, Yahoo, Bing.


Search Engine Results Page - SERPs -After you type in your keyword, these are the results that come up. Most search engines will display 3 sponsored sites on the top, and then 10 organic listing and the bar on the right are sponsored or paid (PPC) Links


Keywords - A reference to the content on a page.  Usually included in a given web pages code and content to aid in the pages indexing. When searching, you type in a word or phrase, and if a site has that phrase in its content the site will show up in the search results, based on how relevant it is in relation to what the searcher is looking for.


Meta tag - This is the search engine optimization code your site uses to show the search engines a snippet of what the content of your site is. They make it easier for the search engines to know what your sites content is about.


SEO - Search Engine Optimization - is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic”) search results for targeted keywords and phrases.


Organic or natural - There are two types of search engine results sponsored and organic. Sponsored are paid for by PPC and organic are free. The free results are obtained by hard work doing optimization, link building, online marketing and search engine optimization.


Sponsored Listings - Results are paid for. Companies bid on keywords, like an auction, to obtain the best possible spot on a search engine results page.


PPC- Pay per Click - These are the sponsored links, you pay one of the search engines a bid every time someone clicks on your ad. You pay for opportunity to have your ad to show up in the best possible spot on a search engine results page.


Link - Some people call them an URL. A link is a reference pointing to a website or landing page.


URL- Uniform Resource Locator- it is your link to your site This is the physical location of your website or landing page. Like our is http://www.localmantra.com

Site map - A page that lists all the links and other pages on the site. They add extra links to the site and they help the search engines find all the pages of your site, a sitemap will make it easier for a visitor or search engine bot to find all the content on your site.


Social Networking - Focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact. Some of the most popular are, Facebook, Twitter, Linkedin, Youtube.


Social Bookmarking- users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. In essence, every time you find a page or article you like you can bookmark it and share it with your friends, or make it public and share it with the world.


Article- A printed story or news report written on a topic. It can be posted on an article syndication site or just saved as searchable content.


Directory - Sites similar to those old telephone directories. They have a list of products or industries, and you would submit the site in the specific directory that you want to be listed in and it will place an ad or listing for people to see and share. It also creates a link to your site to increase your PR or site popularity.


PR - Page Rank - Every link coming into your site is considered a vote, the more votes you have, the more popular your site is. PR is the rank that search engines give your site based on popularity, on a 1-10 scale. 0 being the least relevant, 10 being the most relevant. Sites with a high PageRank are often more reliable and receive more traffic than those with a low PageRank.


Alexa Rank - is a California-based subsidiary company of Amazon.com that is best known for operating a website that provides information on web traffic to other websites. It also gives Internet users guidance on where to go next, based on the traffic patterns of its user community. Alexa also offered context for each site visited: to whom it was registered, how many pages it had, how many other sites pointed to it, and how frequently it was updated. It not only ranks popularity of the site, but gives an idea of the site quality.


Traffic - Traffic refers to the amount of members active on a website at any given time. Generally, the more traffic a website has, the more popular it is considered. Services such as Alexa measure traffic rankings for different websites and display them in graphs and charts for people to compare. Another common method to test traffic is google analytics.

Algorithm - An algorithm is a set of specific rules search engines follow in order to appropriately and accurately rank websites. Search engines use a algorithm to determine which site is going to show up when a user puts in a keyword.

On-Page Content - refers to the elements on the front end of a website, including all textual content, images, videos, and things of that nature. Optimizing on-page content through SEO techniques is integral to increasing site visibility, PR and traffic.


Off-Page Content - Off-page content refers to the textual elements of a website implemented in the back end, for example: inter-linking, alt and title tags, content placement, and things of that nature. It is important to optimize the off-page content of your website in order to make it easier for search engine spiders to crawl and index your webpages.

Search Engine Bot - spider that crawls the Internet and indexes webpages according to its algorithm and tells the search engine what the content of a site is. It uses this information to determine how relevant a site is in relation to what a consumer searches.